Implement this strategy on your best-performing SEO articles, Check the detail guided by Systeme.io and you’ll grow your website traffic in the blink of an eye. Guess what? Just by freshening up your content during the right season, you can skyrocket to the top of search results for that keyword. You can also organize your content freshness around the search terms peak season. Naturally, it’s a given that you need to do content freshness regularly, especially when you start to lose your position in Google. Type in those keywords into Google Trends, and it’ll show you peak season for this search each year. Say you own a cupcake store, and you’ve got a blog on your website titled: “how to choose cupcakes for your bridal shower”. One way to put your older content on the search map and help drive spikes in search traffic is to do “content freshness.” Content freshness is removing outdated content, adding new, fresh details, and republishing the content on your blog. So, something as simple as creating new blog content for your website can help grow your business. With the way things are currently going in digital marketing, increasing brand awareness and getting more customers is virtually impossible without a proper content marketing strategy. #7 Use Google Trends for Content Freshness We would recommend you avoid temporarily popular keywords, as they usually fade as quickly as they become popular. The results are shown via graphics and numbers. Google Trends allows you to inspect any keyword or phrase and establish how interest in that topic has grown or declined throughout any time frame. This information is vital for marketers and those concerned with SEO, as search volume is, ultimately, what drives new traffic to any site. Keyword research using Google Trends will help you learn what words and phrases generate the most internal clicks, the most extensive audience interest, and linger time to improve your site’s ranking. Whether you are operating a webpage or a social media platform, including keyword research before posting content is crucial – that is, if you hope to perform competitively and at the top level. #1 Use Google Trends for Keyword ResearchĪs online content continues to grow as the primary source of information, knowing which keywords to include and how to place them is more relevant than ever.
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